Pimpa appeared in 1975. She quickly established herself in Italy as one of the most popular characters in the children's world. She was created by one of the most famous and prestigious Italian artists and authors, Altan. More than twenty years have passed since the publication of Pimpa's first adventure in the magazine "Corriere dei Piccoli". Pimpa is still published there regularly every week. She has her own monthly magazine and is also very successful in terms of merchandising... Pimpa is a young dog who behaves like a child. She lives in a house with Armando, who is her master, friend and father. Pimpa's funny and poetic stories are very popular with children, who have been very loyal to her for over twenty years. But Pimpa is also appreciated by parents for her edutainment qualities.